Building Sustainable Futures for Journalism
JRA is a proud Journalism Support Organization, dedicated to strengthening the business of news.
We specialize in audience revenue management for news and information providers of all sizes. With deep expertise in data science and audience research, JRA helps media organizations unlock the insights already hidden in their data — turning complexity into clarity and enabling confident decision-making.
Our work spans every stage of audience revenue: growth, acquisition, retention, marketing, customer lifetime value, and pricing. From global publishers to lean local newsrooms, JRA brings scalable solutions that meet you where you are.
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Customized plans to maximize revenue from subscriptions, memberships, and contributions
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Advanced data science to identify key drivers of engagement, retention, and lifetime value.
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Ongoing or project-based support to fill gaps in analytics, strategy, and implementation support.
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Practical tools and automated dashboards that reduce time spent on analysis and free teams to focus on journalism.
Challenges we solve.
Many local media organizations lack the funding for dedicated analytics or revenue strategy staff. Yet most already have the data needed to drive smarter decisions — the insights simply need to be unlocked.
JRA helps answer essential questions like:
How can we improve subscriber & member acquisition & retention?
How should we optimize our pricing?
Are we spending our marketing budget effectively?
We don’t just deliver answers. We partner with you to build strategic revenue roadmaps & automated analytics systems that support ongoing tactical implementation.
Our commitment.
At JRA, we believe that every news organization — national, regional, or hyperlocal — deserves access to modern analytics. We have a strong commitment to supporting local and rural news providers, ensuring they can sustain their mission and serve their communities.
Too often, opportunities are missed because data lacks clarity or actionable use cases. JRA bridges that gap by providing research-driven strategies and analytics-backed revenue solutions that give organizations confidence in their next steps.
Let’s build a strong future for local news.
Schedule a consultation today and learn how JRA can help your newsroom grow revenue and impact.